Launching in 2024, our brand Ferres Hoff celebrates multicultural Australia and the south pacific. This country has opened up many windows of opportunity to us all from the surrounding islands. Inspired by our small nations competing on the big stage at elite levels against the giants of the world, our founder, a Maori boy seeking opportunity, migrated from Rotorua, New Zealand, to the Australian outback town of Mount Isa, Queensland. There, he discovered the significant influence our Nesian people had on modern-day Australia, which inspired our brand name FERRES HOFF, derived from the acronym FOB. If you know, you know.

The idea of Ferres Hoff progressed over time as we started to see small cultures rise, like Samoa and Tonga, who took the 2017 and 2022 Rugby League World Cups by storm, igniting passion in the Polynesian youth here in Australia. In 2019, the introduction of the NRL Indigenous vs. Maori All-Stars concept displayed a beautiful exchange between two proud cultures. UFC champions Volkanovski and Rob Whittaker carrying the Australian flag through Madison Square Garden, and even our boys back home at CKB holding it down for the country. Our brand represents the movement these icons have made for the south.

As the world loses its mind over technology, social politics, and war, our people here in the South Pacific hold true to maintaining our core values, keeping old traditions alive that keep the heart beat of our nations strong. Ferres Hoff is a brand that wants to contribute and maintain our stance in this world by encouraging and inspiring our people to strengthen their foundation as we wholeheartedly believe reconnecting and establishing that unbreakable self-awareness can inspire or even save an individual.